Wednesday
Sep232009
Wanna Sneak Peak of Horton's New Book?
Wednesday, September 23, 2009 at 03:04PM
The folks at White Horse Media are making a good-size chunk of Michael's book available for a free preview (this includes the introduction and first chapter)
You can find it here: http://www.whitehorseinn.org/images/stories/Excerpt_GDL.pdf
If you read the free excerpt, the least you can do is buy the book! You can get it here: http://www.wscal.edu/bookstore/store/details.php?id=2381
Reader Comments (11)
Unless Horton has more pull than I (and that is a certainty), the publisher "informs" you of the book's title when they agree to publish your book.
While the author has some input, a committee at the publisher makes the final determination at the same time they develop the promotional campaign which will support the book. That is just how it is . . . Marketing is a huge part of this. And if publishers know anything it is how to sell books. That is what they do.
Manfred, time to get over it and move on . . .
Why? Mine should be here in a day or three.
Thanks for your explanation of how titles are assigned. Not being a book author, that's news to me. I'm "over it" - I simply dislike inaccurate terms being applied to biblical matters. As I said, I have no doubt the book is solid - I've heard nothing but solid from Mr. Horton.
That's what I assumed it was playing off of. My copy arrived today.
Since when is it a good thing to use worldly methods to "market" the Gospel? This is what led folk such as Warren to embrace Finney and Schuller, et. al. - the desire to "win friends and influence people". We cannot enhance the effectiveness of the Holy Spirit by tweaking our methods.
It's simply a play on the PDL implying that Horton's work contains pwnage of Warren's heretical ideas.
Often, good marketing involves creating a fault line.
It was a good read, but not nearly as important a volume as Christless Christianity.